11th Jul, 2016

With an easy access to the internet, the importance of online presence for businesses of all kinds has expanded. Making your business as accessible is the key to making the most of your web presence. If you are in direct competition with another business that has a website, they will undoubtedly be discovered faster, especially if they are also active on the digital marketing front. All said and done, a website is a great way to pull in potential customers.

Here’s why…

Websites are always awake

Your customers are surfing the web even when your business is closed. This implies that your organization is open 24/7, all 365 days. This is the equivalent of having an employee working around the clock – even on weekends and holidays!

It is always accessible

You can access information or order a product at the click of a mouse. With today’s busy lifestyles, this is a great selling point for website owners.

Improves Credibility

A professional website is a great tool to drive traffic to your business. Customers will have a greater sense of confidence in your organization, if you have a strong and engaging web presence.

A website saves your time

You might wonder – how? Simple. A website can be the ultimate depository of all information. Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!

Websites are global

Without a website you won’t be able to cater to the global market. A website helps you provide your services globally and gain traction.

You get loads of data

The web produced voluminous data that you can creatively funnel into your marketing initiatives. With big data analytics, you can decode the demographic profile of your potential target, his/her purchase behavior, shopping preference – whatever. It’s impossible to gain this kind of credible data from any other source.

It doesn’t cost the moon

Digital is the most cost-effective of all media channels. There is no printing cost involved whether you go for a 10 or a 50 pages website. However the content writer and the web designer’s cost may go slightly up – yet it won’t be anything compared to the printing cost.

Aditi Chavan

Content Developer