Why Leave Content Marketing to An Expert?

5th Oct, 2018

| by Yashvini Bhatt

 

Understanding how to communicate your business is not everybody’s cup of tea, or coffee either.

Mahesh has started an #onlinetravelagency. He created his own website, and since he understood his business well, he decided to write his web copy, as well. After about three months of going online, there were no clicks on the site. Puzzled, he did some online research and for the first time, discovered the implication of the words – “#Content” and “#SEO.”

Sounds familiar?

A late entrant into the digital marketplace, Mahesh started consulting a friend, who told him that ‘#contentmarketing’ and #searchengineoptimisation (SEO) is all about making your business searchable by search engines like Google, Bling etc. Because Mahesh is offering an online service – travel bookings – his site needs visibility.

On the face of it, it may look very attractive to him, but as he learnt, if it is not populated by industry-relevant keywords in optimum density (not too much, not too little) his site, no matter how good in appearance will not appear on the first page of Google results for someone searching with the keyword “travel, online bookings etc.”

The outcome? No visibility. No traffic. No business.

According to R.L. Adams in a piece in Forbes business magazine, What Is Online Marketing? The Definitive Guide To Internet Visibility, “Key-word enriched content is the core tactic in any (online) marketing strategy.”  The internet has its own language and protocol, and a businessman like Mahesh needs a mediator to communicate in the manner the medium demands. He may be a master of his trade, but not everybody knows how to effectively communicate with the target customer through the #digitalmedium. Here is where you need an expert to come to your rescue.

Driving home the need for keyword-enriched, unique content, Adam of Forbes says, “Creating insightful, engaging and unique content should be at the heart of any online marketing strategy. Too often, people simply don’t obey this rule.”

#Websitecontentwriting is all about visibility and simplifying the service to the lay consumer. It calls for the right choice of words for your business representation. This is particularly important for the travel industry, where even images play a big role in making the website sticky.

As Andrea Fryrear, once said, “Our job is not to create content. Our job is to change the world of the people who consume it.

A Jordanian Travel Agencies’ Websites Assessment: Experts vs Tourists,’ Perceptions found that  “Content and design (both) are essential fields for marketing activities, since they increase the quality of products and services offered to tourists, as well as improve the destinations’ image.”  

Even if your business is technical in nature, say you are in the software development business, unless, your communication is strictly B2B, where some amount of jargon maybe allowed to establish you as a domain expert, for any other kind of web-based communication, you need a content writing professional who can demystify your business to the target consumer and make it accessible.

Here the idea is not to impress, but to inform. The simpler and direct your communication, the more result-oriented it would be. As quoted by Lee Odden, “Content is the reason search began in the first place.”

We, at www.writesolutions.co couldn’t agree more.

Need more reading resources? Here are a few credible links:

Jordanian Travel Agencies’ Websites Assessment: Experts vs Tourists’ Perceptions

Kokash, Husam Ahmad, International Journal of Marketing Studies

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time

Maria Veloso

What Is Online Marketing? The Definitive Guide To Internet Visibility

R.L. Adams

An Exploratory Study of Website Information Content

By Hasley, Joseph P.; Gregg, Dawn G. | Journal of Theoretical and Applied Electronic Commerce Research, December 2010 |

 

 

 

 

Yashvini Bhatt

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