Too dense? Let us simplify….

5th Jan, 2015

| by writesolutions

Keyword density is a delicate tipping point – if you go for an overkill for search crawlers, you can easily turn off your key audience

Shabda Pawar

It could be called a problem of the plenty.  Too much of a good thing can actually be bad for your website.

Google crawlers love websites that are rich and dense with keywords, but it can be a mind-numbing, serial-bombarding experience for your target audience, and may eventually turn them away from your web property.

Let us understand how.

What is keyword density?

Keyword Density is the measurement of the number of times your keyword appears on the page of your article, versus the number of words on the page, a ratio in other words.

The Proper Use of Keywords in Your Article

Keyword Density is difficult to quantify!  If you have a word count of 1000 in your text and your keyword appears on that page 10 times, then your keyword density is 1 percent.  Honestly, there is no secret percentage or ratio that works for all people, or all web-based service descriptions either.  Conservatively, an ideal ratio could be anywhere between 2 and 4 %, certainly not crossing 7% – OMG!

Not enough density? Google may push your site down

Because there is no break-or-make rules to inform keyword density, site owners do double-guessing on their own.  A thumb rule could be to make sure your keyword is in the title tag, the description tag and the h1 tag at minimum.  Invent some intelligent twists to the key phrase, but don’t go overboard with the experimentation.  Everything should look and read natural, seamless and effortless.

Where to use your keywords?

Bang in the beginning and of course, at various strategic places in the body of your content. But do it naturally. You can even make the keywords bold or italicize them to give them more visibility.

The three principles of keyword insertion


Let’s say you are blogging about ‘content.’ In this case, ‘writing’ would be most relevant key word for you.


A keyword needs to be something that you can rank in Google. Google loves websites that have high-quality, relevant content and are an authority in their niche. So they will look for clean code, content that is relevant to the keyword in question, and lots of independent sites linked to your site. Credibility is the other word for it.

3.Search Volume

Goes without saying that a good and effective keyword should always have a relatively high search volume.

More queries? Shoot them to us. There is more in our bag, so we are continuing with our series on blog writing.


Radhika Sachdev

Content Strategist

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