Blogging Made Super Easy

16th Dec, 2014

| by writesolutions

Image source- www.ronedmondson.com

Many small businesses are looking for a way to begin blogging – but without spending a great deal of time or money. Actually, that’s not even required, if you have been following the Write Solution current series on blogging

Shabda Pawar

Blogger or WordPress?

That’s a Hobson’s choice and the commonest question business owners want to answer if they are looking to establish their online presence. They are pretty clueless about which platform to choose.

Picking the right platform for your content is essential as you mustn’t be shifting horses’ midstream, if one or the other platform doesn’t work for you. In that case, you may end up having a very fragmented web presence that is hard to overcome with even the best SEO efforts.

There are a ton of blogging platforms out there to choose from. Therefore, you need to first determine which one will work for the content type that you are planning to create.

Since there are numerous blogging services to choose from (A, B, C, D…), you can compare their usefulness on the following platforms:

Plug-ins

In simple terms, a plug-in is a piece of software that adds a specific feature to an existing application. An application that supports plug-ins, enables customization.

Plug-ins make it easy to create forms, optimize the site and integrate it with your other social media networks, increase security and backup. WordPress offers an extensive gallery of plug-ins e.g. all in One SEO Pack, Google Analytics for WordPress, Shareaholic. that can be used for a variety of innovative purposes, even without any extensive knowledge of coding, says one blogger.

Templates

Templates are the files that determine the ‘look and feel’ of a blogging site. These files pull information from your blogging platform to generate an HTML code which is then sent to the web browser.

A good blogging platform will offer many templates on Google search results. You can pick a unique template for your corporate website, portal, online store, blog and more. See below:

screenshot-2

 Customization

A good blogging platform would be scalable and customizable. For instance, plug-ins and native configuration options, such as Site.co’s, EasyPress etc., make it very easy to do this on WordPress, explains an industry watcher.

Email accounts

A friendly blogging platform will also offer you multiple e-mail accounts each with sufficient GB space. This is good for your branding efforts.

Fact is that with the built-in-tools offered by a blogging platform, you need not invest in your own hosting service. In addition, you can have your own custom domain, albeit for a small annual fee, ranging from free to paid account, depending upon the number of features you choose in a paid plan. In other words, you enjoy all the benefits of WordPress for free, like in Blogger, but better.

How to get started?

Choose your platform. Supposing you have chosen WordPress. Now log in to WordPress.com and setup a free account. Next, chose your domain name. If you choose to use the free version, your site’s URL may look like this: yourdomain.wordpress.com.

So if you are serious about your blog, just take a plunge, get set and go.

 

writesolutions

Radhika Sachdev

Content Strategist

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