We Produce
Call-to-Action Business Copy

Knowing that business magnates don’t have the time, will or patience to go through meandering wordage, we try and make ours as pithy, precise and hard-hitting as possible in all our B2B communications.

For B2C market, we keep it yet more simple, jargon-free and deliciously consumer-friendly. The idea is to inform, not confuse. To demystify, not catch someone in a labyrinth of high-sounding, marketing buzzwords.

As a process-driven company, with a full-time researcher, copywriter and senior editor on board, our copy gets funneled through at least three pair of eyes, and is finally packed with razor-sharp marketing punch to put you miles ahead of competition.

Original content creators, we subscribe to Copyscape (a plagiarism detection software) and run every copy through it before delivering it to the clients.

Radhika Sachdev

Content Strategist

She is a journalist-turned content strategist, who has held senior editorial positions with major Indian news banners. She has over 20 years of experience in the profession, with The Times of India, Hindustan Times, Indian Express and The Pioneer, covering Advertising, Marketing, Media, Education, HR, Real Estate and Environment beats. Donning many hats, she is enjoying her diversification from journalism to copywriting to media consultancy, and is open to negotiating all sorts of creative challenges that life and work, routinely throws her way.

Nanditha Vasudev

Copyeditor

Seven years of experience as a content writer. Worked on dozens of Business Plans, Web Copy,  Brochures, Company Profiles, eBooks and more, always adding a sharp business flavor and statistical base to her copy. Passionately involved in her work, she is adept at tailoring language, style and tone to match client brief, project specifications and demographic profile to give our clients the highest returns on their content investment.

Poonam Taneja

Researcher

A thoughtful and thorough researcher, Poonam has a keen eye for detail. The spadework that she does in prying out stories, statistics and anecdotes from a glut of information helps us build a word edifice that delights clients and engages their  consumers. A self-confessed Research-a-holic, she wades through tons of material, cross-cheking facts, attributing sources, before producing a new positioning statement for a brand in a cluttered marketplace.

Kushal Singal

Senior, Copywriter

Creative content writer and blogger with a flair for research and analysis. With the core values of quality, creativity, collaboration and respect, her passion is to create clear and engaging content while injecting an individualized voice and style that helps audience connect. A management degree and rich corporate experience to back up, she enjoys her role of enabling different projects to completion.

Kavya Savtirkar

Senior, Designer

Kavya is an ace designer with a balanced perspective. She has several years of corporate branding experience behind her. Highly seasoned and creative, she is soft-spoken, enthusiastic, hardworking, versatile, punctual and organized in her thoughts and processes.

Aditi Chavan

Content Developer

Diligent and meticulous in her research and copywork, she can be trusted to have an eye for detail. Passionate about her work, she is quick on the take and excited about picking up new tricks of the trade.

Karishma Desai

Client Servicing

Armed with a visual-technical bent of mind, she is good with project execution, planning and client servicing. Skilled at networking and administrative tasks, she is resourceful in bringing new business.